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I help you sell vegan products

If you're searching for a specialist vegan marketing consultant, then you've come to the right place. I work with vegan and vegan-friendly businesses to help them sell more online and in-store in Australia and abroad.

Digital Marketing Consultant in Melbourne

Hi I’m Josh, think of me as your specialist vegan digital marketing advisor

Being a 15-year vegan, I have a passion and life goal to help people like you to sell more vegan products. I provide trusted advice and am focused on one thing - helping your business to sell more vegan products.
Read more about Josh and Hedgehog

How I can help your vegan-friendly business

Who I work with

If you sell products that are vegan, then I can help you to sell more of them.


That means that you might be a vegan food only restaurant, you might be a burger chain that's selling an epic vegan burger or you might be a fashion business that is bringing out a synthetic leather belt. You sell vegan products.

You're a small business that is looking to grow. You've tried a bunch of different marketing tactics, and maybe even worked with different marketing specialists. But none of them really 'get it' and none of your tactics have really worked. More than that, you haven't had the tools to track the effectiveness of what you've done before.

You're looking to build out your marketing function so that you can sell through and get your vegan products in the hands of more vegans / flexitarians.

I provide best in practice advice and help you put a plan together to grow your business and sell more products.


Scroll down to learn more about my services.

My Services


Get best practice advice

We'll meet once a month where I'll be your sounding board, guidance and accountability for your digital marketing.

  • Monthly advisory session

  • Strategic & tactical advice

  • Incidental support

  • Best practice guidance


Get a plan in place to grow

I'll read your data and put together a concise plan of attack to help you sell more online.

  • Everything from Advisory

  • Monthly performance report

  • Monthly plan of attack

  • Monthly planning meeting

  • Incidental support

  • Digital Marketing Dashboard


Get me to manage your plan

I'll manage your digital marketing function from strategy to implementation support.

  • Everything from Planned

  • Strategy development

  • Tactical briefing

  • Mid-month performance update

  • Prioritised implementation support

  • Digital Marketing Dashboard

Single Session

One-Off Advice

Get specific best practice advice on on a one-off basis.

Not ready to commit to a plan, or just looking to get advice on a specific topic? I offer a one-off session designed to provide you with specific advice to help you get past that roadblock.

  • Website

  • Digital paid media

  • Organic social media

  • Organic search media

  • Email marketing

  • Segmentation

  • Position

  • And more

Some of my vegan marketing clients

As a long-time vegan I suffered through the early years of eating hot chips and a side of steamed vegetables when out for dinner.


Now, I suffer from choice paralysis when ordering food or buying at the markets - what a time to be alive!

I've worked with a bunch of vegan and vegan-friendly companies that are in the same situation as you. Below are some of my favourites.

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Some of my vegan marketing blogs

Did a vegan ad just air on Australian TV for the first time?

Last Sunday, I flicked on the telly to tune into my favourite show  –  RBT. As the police ticker chime came on I knew that one of two things was about to happen.


I was either going to bear witness to yet another exciting scene featuring someone blowing over, or I was closing in on an advertising break. Normally I’d opt for the former, but on this occasion, I enjoyed the latter.

The copywriting for grill'd's new vegan burgers is smart marketing

Grill’d has announced the introduction of the Beyond Burger patty for four of its most popular burgers, a plant-based alternative to a regular meat patty.

Upon hearing the news, my little vegan ears wiggled in excitement. I’d been waiting yonks for Grill’d to replace their vegan cheeseburger patty with the Beyond Burger.

Meet the Dashboard

A simple, high level overview of your digital marketing performance.

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Digital Marketing Resources

Brief templates, funnel and Ad spend calculators - I’ve got some simple resources built to help you manage your digital marketing.​ Hedgehog clients get free access to all resources. Let’s talk

Get a FREE resource!

Subscribe to my marketing advice and tips (through occasional emails)  and I’ll send you a coupon to use for a free download from the Resources store.

Thanks! Welcome to Hedgehog. Please use code 'onefreedownload' on the Resources store.

Let's Talk
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